As I was casually browsing the Google Play Store studying the market (as you should too), I noticed something that stood out. One app had included emojis in their actual title! That developer was definitely thinking outside the box. Take a look at the screenshot below and you’ll see it in the center.
So being the curious person I am, I wanted to figure out how they did it. It actually wasn’t hard at all but here’s the steps I took:
- Make sure you have a device that has Android 4.4 (KitKat) installed because emojis are now built into the keyword.
- You MIGHT be able to use an older Android OS with a 3rd party emoji app that adds the keyboard. I haven’t tested that yet.
- Go to your Google Play Developer Console through a browser to edit your app title and add your emojis.
- Boom. That’s it!
It’s as simple as that. One thing to note though is that Android phones can only show a certain number of characters before its truncated. So if you are to use emojis, make sure its closer to the front of your title. Also, your emojis will not show on the PC version of Google Play Store.
We’ve already applied it to one of our apps so we’ll put together a case study soon to see if it actually encourages more clicks to the app for more downloads.