post

New Google Play App Store Rankings Tracker

The single most important thing for any app is not the icon, or the description, or even the number of downloads you receive. Instead, it has to do with the keyword you are targeting. Not all keywords are created equal. Want proof of this? Here’s how Google interprets two very similar keywords with the only difference being one is plural and the other is singular.

Screen Shot 2014-02-18 at 11.08.30 PM

According to one of my favorite keyword tools SEMRush, the difference between adding an ‘s’ and leaving it off for ‘best camera‘ is nearly double the traffic or half the traffic, depending on you look at it. This is not to say Google will show you different results for each search but more so to indicate that human behavior has a tendency to type certain phrases a certain way.

What this all boils down to is including the best possible keyword in your title, app description, and keyword field (for iOS). But how do you know if a keyword is working or bringing you in traffic? You track where your app ranks for particular rankings.

If an app starts to rank higher for a keyword and you get more downloads in the same time frame, chances are the higher rankings probably helped.

We’ve been working on an awesome app store rankings tracker for the Google Play Store. It will track your app rankings on a daily basis and plot a graph to show you overall growth or decline.

Screen Shot 2014-02-18 at 11.04.47 PM

We’ve been tracking Kid Touch, a game for kids on the Google Play Store. With nearly 1 million downloads, its definitely a mover and the graph clearly shows that. For beta testing we’ve been tracking two keywords: kids & cowdefence.

Kids‘ was a random keyword but you can see theres been a general increase over time. In over a month, it’s improved 20 positions. For ‘cowdefence‘, that keyword is no where to be found in the title or description. So how does it rank #1 for that? Package name. Ding ding ding :)

Stay tuned as we roll out our Google Play app store rank tracker in our tools section. Be sure to join our mailing list to hear it first.

 

post

Introducing Our Google Play Store Keyword Suggest Scraper Tool

Ask any online marketer or app developer and they will tell you that the keywords are the single most important thing for any marketing campaign. Unfortunately for us app developers, there isn’t too much readily available keyword data. Because of that, much of what we do is a guessing game with tweaks and refinements until we find the best balance of difficulty and traffic.

But there actually is one credible source of information that Google provides and that is from Google Suggest, the keyword suggestions that appear as you are typing in your keyword on the Google Play Store. This feature is the same exact feature that you’d find on regular Google results but catered to the app store obviously.

By extracting this information, we will be able to see exactly what some of the most popular keyword searches are. We can benefit from this data by using the same keywords in our app descriptions or even in our app titles.

Have a look below to see how it works.

First you type in any root keyword in the Google Play Store keyword suggest scraper tool.

Screen Shot 2014-01-24 at 12.03.13 AM

After you press “Get keywords”, the tool will then scrape all available keyword suggestions starting with “keyword + a”, “keyword + b”, and so forth. It will only display results if they are available.

Screen Shot 2014-01-24 at 12.12.08 AM

Screen Shot 2014-01-24 at 12.12.57 AM

As you can see, this data is also identical if you were to perform the same search on your mobile device.

Screen Shot 2014-01-24 at 12.14.27 AM

2014-01-24 07.56.00

Our Google Play Store keyword suggest scraper tool is still a work in progress but will be released to the public very soon. Make sure you subscribe to be notified and check out the tools section for when we officially release it!