The single most important thing for any app is not the icon, or the description, or even the number of downloads you receive. Instead, it has to do with the keyword you are targeting. Not all keywords are created equal. Want proof of this? Here’s how Google interprets two very similar keywords with the only difference being one is plural and the other is singular.
According to one of my favorite keyword tools SEMRush, the difference between adding an ‘s’ and leaving it off for ‘best camera‘ is nearly double the traffic or half the traffic, depending on you look at it. This is not to say Google will show you different results for each search but more so to indicate that human behavior has a tendency to type certain phrases a certain way.
What this all boils down to is including the best possible keyword in your title, app description, and keyword field (for iOS). But how do you know if a keyword is working or bringing you in traffic? You track where your app ranks for particular rankings.
If an app starts to rank higher for a keyword and you get more downloads in the same time frame, chances are the higher rankings probably helped.
We’ve been working on an awesome app store rankings tracker for the Google Play Store. It will track your app rankings on a daily basis and plot a graph to show you overall growth or decline.
We’ve been tracking Kid Touch, a game for kids on the Google Play Store. With nearly 1 million downloads, its definitely a mover and the graph clearly shows that. For beta testing we’ve been tracking two keywords: kids & cowdefence.
‘Kids‘ was a random keyword but you can see theres been a general increase over time. In over a month, it’s improved 20 positions. For ‘cowdefence‘, that keyword is no where to be found in the title or description. So how does it rank #1 for that? Package name. Ding ding ding
Stay tuned as we roll out our Google Play app store rank tracker in our tools section. Be sure to join our mailing list to hear it first.